Intervention: Google Map Searches California for a Restaurant a Block Away in Delaware
September 9th, 2011
Google, you drive me nuts with this: when I’m in Bethany Beach, DE (before this screenshot I clicked the current location arrow and it showed me where I was in BB), and I search “Parkway” to get the phone number of a restaurant a half mile away, why are you giving me as a result the town of Parkway-South Sacramento, CA? This happens quite a bit. Please fix your algorithms.
Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers, generate engagement and cultivate loyalty. 
