Investigation: Saving 30% on Dinner is Great, But How Can This Last?
December 21st, 2011
This receipt (swiped from a Facebook post for Savored.com) shows a discount of $612.65 on dinner from Club A Steakhouse in Manhattan. So here’s what I want to know: How can restaurants that participate in Savored.com (Facebook | Twitter) and Restaurant.com (Facebook | Twitter) actually draw enough business to cover the costs of these extraordinary discounts? I get that this is a marketing expense, and not every check is discounted, which reduces the average per-check discount. And to fill more seats and possibly create some momentum, perhaps...