Intervention: NJ Transit Train Status—Do the Math?
August 1st, 2012
You’re coming to a business meeting in New Jersey. You don’t ride NJ Transit every day, if ever. You arrive at the station house and see this screen: The red bars means trains are delayed, and green means they’re on time, right? Wrong, but it’s probably going to take you a while to realize it as you sort through the confusing information design, while urgently trying to figure out what track you’re supposed to be on. Hope you make your train! As you start to realize that you’re wrong, you notice the light gr...
Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers, generate engagement and cultivate loyalty. 
