Day 1: Please Welcome—Another Blog!
November 4th, 2009
Creating great experiences is tough. It’s easy to identify them (especially when they’re happening to you), but so much goes into the delightful and effective experience. A typical company is a wasp’s nest of competing personalities, departmental politics, twisted organizational dynamics and lack of coordination and proper incentive and reward systems. It’s a miracle that even mediocre experiences are planned and released into the general population. But great ones? Tough. Hats off to those who deliver. With this blog, I...
Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers, generate engagement and cultivate loyalty. 
