This is a very smart request. Instead of just asking me if I want to rate the app, TripTracker prods me to join the thousands of people who have rated the app with five stars. It’s a great psychological move: “don’t you want to be among the many who realize how awesome this is?” My guess is that this significantly improves response rate (number of people prompted that rate the app), which also helps insulate the app against lower reviews.
Troubled experiences that need a little counseling ("Interventions"), great experiences that serve as role models ("Inspirations"), and curious or questionable experiences teetering on the brink of a breakdown ("Investigations"). We'll showcase smart experience strategies, great interaction design, and thoughts on transforming marketing meltdowns into model experiences. Our mission: help companies create great experiences that attract attention, convert new customers, generate engagement and cultivate loyalty. 
